3D Impact Media and Exceptional3D partner to cross-market their 3D products

Zuerich / New York, January 30, 2012 – We are happy to annouce that together with Exceptional3D http://www.exceptional3d.com (New York) we start cross-marketing each others technologies to enhance our product portfolios.

Under the agreement, we will include Exceptional 3D patented auto-stereoscopic 3D displays to support with our market-leading software solutions. Similarly, Exceptional 3D will offer our products to their client base, namely the “Reality Tools” for 2D to 3D and s3D-to-as3D conversion as well as the “Reality Player“ as the universal 3D playback software.

The formation of this relationship allows us to offer Exceptional3D’s digital display products, which supports both no-glasses 3D and 2D digital signage capabilities. To reciprocate, Exceptional 3D will now be able to offer our RealityTools, a comprehensive tool-set for 3D postproduction and conversion for glasses-based (stereoscopic) and glasses-free (auto-stereoscopic) 3D technologies.

“We are very pleased to offer 3D Impact Media’s software products to our customer base in an effort to make the process of wide-spread glasses-free 3D adoption even simpler, while further enhancing the overall experience,” said Michael Egan, CEO for Exceptional 3D. “The RealityTools have shown very impressive results and have proven effective in support of the conversion for existing 2D or stereoscopic 3D content into our patented glasses-free 3D format”, continued Mr. Egan. “While good, cost-effective content is still the bottleneck for the auto-stereoscopic 3D industry, our aim is to remove some of those restraints.“

We are happy that we are now able to include Exceptional 3D’s displays in our range of supported 3D displays. After in-depth analysis of the 3D display market we have been impressed with Exceptional3D’s cost-effectiveness and quality. Increasing quality and decreasing hardware costs will further spur the glasses-free 3D market development.

3D Impact Media and screenFOOD enter strategic partnership

3D Impact Media and the leading Swiss digital signage software provider screenFOOD enter a strategic partnership.

screenFOOD has successfully integrated 3D Impact Media’s leading glasses-free 3D software technology, thereby enabling their clients to manage combined 2D and auto-stereoscopic 3D display networks. Auto-stereoscopic digital signage allows viewers to see a 3D effect without the need to wear special purpose 3D glasses. Typical applications are:

• point of sales in retailing
• means of transport, train stations, airports
• restaurants, bars, clubs or food courts
• shoppings, casinos, hotels
• sports arenas, fitness clubs
• culture, museums

With the integration of  the 3D functionality, screenFOOD uses the latest technological opportunities to differentiate their solution from peers. Pierre Farine, CEO of screenFOOD: “The increase in stopping power with 3D advertisement adds extra value to our client’s signage installations. 3D Impact Media’s glasses-free 3D technology complements our solution ideally.”

skycube.tv – a content production partner of 3D Impact Media

Juan Petro Barbé, CEO of skycube.tv

skycube.tv is a preferred content partner of 3D Impact Media. The company is a leading production house in computer generated 3D content for stereoscopic and autostereoscopic (glasses-free) 3D applications for a variety of communication platforms, such as 3D cinemas, 3DTVs, 3D Digital Signage, internet, tablets and mobile phones with a well-known client base and agency partners across the globe. Headquarter is Montevideo, Uruguay with commercial satellites in Zurich (Switzerland) and New York (USA).

Skycube has built up an enormous international reputation with its state-of-the-art content productions. The company has been invited the second consecutive year to the Cannes Lions Festival, to speak about tendencies in 3D and present it’s latest 3D productions at the popular SAWA (Screen Advertising World Association) seminar to a large international audience.

Skycube has produced over 300 3D stereo and autostereo advertising spots for a great variety of high profile brands in four continents. They worked for global brands like Johnnie Walker, Philip Morris,

Marlboro, MTV, Smirnoff, Warner or Nestle. Recent work in Europe include the first 3D stereoscopic advertisement in Swiss 3D cinemas for the beverage brand “Rivella”,  a 3D point-of-sale project for melectronics (Migros), a corporate cinema trailer for Brightfish (Belgium cinema commercializer) and as 3D quiz at an exhibition with UBS.

The company’s art work is based on interdisciplinary teams that include valued professionals in animation, postproduction, VFX, editing, art concept and graphic design fields, working together in an atmosphere of constant experimentation and search for excellence. With naturalness, creativity and fun as premises, Skycube generates innovative digital content without repeating formulas, capturing the essence of every customer’s marketing message while exceeding expectations in terms of conceptual strategy, visual design and impact rates.

Contacts: contact@skycube.tv , +(598) 2712 1362.

Distec GmbH – Our partner for 3D Monitors in Europe

In close co-operation with Distec GmbH we offer innovative 3D monitors for digital signage applications, which do not require wearing 3D glasses. The autostereoscopic 3D monitors are equipped with specially designed 3D barrier filters, which have to be extremely precise mounted  onto the TFT via an optical measuring system; this filter fades out several pixels which leads to your eyes recognizing different images, making your brain creating a 3D effect. We use 8-view technology, which causes smooth transfers from one view to the next, when the viewer is moving while watching the screen.

Our standard RealityPlayer plays standard 3D formats. Commonly used formats today are 8-tiled, 9-tiled and the latest format multistream. Our product is capable to play all these formats. For the conversion of 2D contents (e.g. mpeg2 or mpeg4) into 3D formats there are our tools RealityCreator and RealityMapper.

Your can use these monitors for Digital Signage application in different areas:

Shopping: malls, exhibitions, POS
Transportation: train stations, airports
Culture: cinemas, theaters, museums
Food: bars, restaurants, hotels, clubs
Sport: stadiums, gyms

The attraction power of 3D applications is four times higher compared to regular display. The content looks much more exiting, attractive and lively. Any location is possible, since no 3D glasses are required. And you get it from one source.

Different 3D monitors are available:

• Brilan 3D IQ with integrated 3D-player. This module has all components integrated into the slim housing of our Brilan series.
• 3D Video with VGA/DVI and partially HDMI input. An external high-performance PC or notebook is needed as player. Available as Inline open frame version or as Smart or Brilan monitor.

Product	Resolution	Brightness *
12,1″ InLine 3D Video	1024 x  768	950 cd/m²
12,1″ Smart 3D Video	1024 x  768	950 cd/m²
40″ InLine 3D Video	1920 x 1080	700 cd/m²
40″ Brilan 3D Video	1920 x 1080	700 cd/m²
40″ Brilan 3D IQ	1920 x 1080	700 cd/m²
46″ InLine 3D Video	1920 x 1080	700 cd/m²
46″ Brilan 3D Video	1920 x 1080	700 cd/m²
46″ Brilan 3D IQ	1920 x 1080	700 cd/m²

For more information please contact: sales@3dimpactmedia.com.

3D Content is the Bottleneck of the 3D Market

3D content is the bottleneck of the market, especially for glasses-free 3D. This is why we developed the RealityCreator and the RealityMapper, an efficient toolset to upgrade any existing content to glasses-free 3D content. The tools are developed for post-production specialists, agencies and individuals involved in the content production process.

Our content partner skycube is still using both tools, especially for Digital Signage content. Have a look at some 3D design templates developed for different attractive clients.

3D im experten-dialog – 3D Impact Media beeindruckte die Teilnehmer

Das war ein spannendes Treffen. Beat Kronenberg, Leiter Marketing und Verkauf Europa bei 3D Impact Media, hat beim experten-dialog der Agentur Coach Communication einen eindrucksvollen Vortrag zum Thema „3D – Einsatzmöglichkeiten und Case Studies“ gehalten und anschließend mit allen Teilnehmern über die aktuellen Entwicklungen diskutiert. Unglaublich, welche Fortschritte die 3D-Technologie nimmt. Und alle, die glauben, 3D mit Brille sei der letzte Schrei, die haben noch nicht 3D ohne Brille gesehen. Es ist ein Erlebnis, vor einem relativ normalen Fernseher zu sitzen und ohne Brille in ein dreidimensionales Bild zu schauen. Die Möglichkeiten für Digital Signage sind beeindruckend, das eröffnet einen ganz neuen Markt. Schon jetzt ist die Aufmerksamkeitsrate viermal so hoch wie normale 2D-Filme. Es ist das Ziel von 3D Impact Media, mit ihrer Software zum Standard von 3D-Lösungen ohne Brille zu werden. Sie sind auf einem guten Weg.

Der experten.dialog ist ein Fachaustausch zwischen Profis aus den unterschiedlichen Disziplinen der Kommunikationsbranche sowie Marketingverantwortlichen und findet alle 14 Tage in den Räumen von Coach Communication in München statt. Die nächsten Termine stehen schon fest:

09.11.2011, Hybrid Event – die Zukunft im Event Marketing?
30.11.2011, Unvergessliche Events mit kabellosem Licht-Design
25.01.2012, PR im Web 2.0.

10 bis 15 Experten sind zu jedem experten.dialog zugelassen, also ist rechtzeitige Anmeldung angebracht. Es lohnt sich auf jeden Fall.

Video “Dreidimensional und hoch aufgelöst: Wie entwickelt sich das Fernsehen der Zukunft”

Beat Kronenberg, Head of Marketing and Sales Europe, 3D Impact Media AG

Sehen Sie hier den Video von Beat Kronenberg’s Teilnahme am Panel “Dreidimensional und hochaufgelöst – Wie entwickelt sich das Fernsehen der Zukunft?” an den 25. Medientagen in München 2011.

Das Video ist sehr lang. Die Einführung von Beat Kronenberg zum Thema 3D ohne Brille beginnt mit Minute 13.45.

Wie stellt Ihr Euch die Fernseh-Zukunft vor? Wir sind gespannt auf Eure Gedanken.